Recent Project and Job Topics > Writing and Editing
Press Releases
A press release is a media release or a press statement which is a recorded or written communication for the purpose of the members of the media creating news. The news would be something noteworthy. The news is usually mailed, e-mailed or faxed to the editors of magazines, newspapers, radio stations, and television networks or stations.
A press release is technically, anything that is sent to the reporter, deliberately for the purpose of making news. This information is released by the public relations department of the company and is sent with the purpose of making the headlines in a newspaper or just for the sake of publicity.
Press release writing should be created meticulously with a particular format and with certain structural elements intact:
- The Headline: Press release writing needs to ensure that the headline is mentioned in order to grab the attention of the reader.
- The Dateline: The press release should contain the date of the news and the city where the news took place.
- The Introduction: Any press release writing involves an introduction which contains the basic details of what, why, where, who and when.
- The Body: Press release writing involves the elaboration of the introduction with further explanations of the background of the story, the statistics, if any, and other relevant details that can be mentioned in the body.
- The Boilerplate: A press release should contain a synopsis about the company giving short background information about the organization and the employees.
- The Closure: Press release writing requires at the end of the press release to indicate the closure of the article.
- The media contact information: Press release writing should include the mention of the name, email address, phone number, mailing address and any other contact information from the PR agent or the public relations department of the company.
Press releases are important for the company to provide information about the company and any news regarding the company's developments are presented in the form of press releases to the media.
Press release writing should be precise information and not deviate from the targeted information. Experts in press release writing state that the target audience should be kept in mind before sending the information to the news media. For instance, if the target audiences are the readers of newspapers, then, the information should be short and catchy, but, if the information is for magazines, then the information can be expanded to have further details of the other headlines the company is making. It depends on the relevance of the news on the market and how important it is for the readers of those media channels to know about it.
A company invests in its interests as the press release is the only channel of the company to communicate with the consumers, customers or clients of the company. If the company does not invest in a good consultant for press release writing or experts in the field, then, it is likely to lose its public image due to lack of good media coverage.
MBA&Co. are consultants in the field of creating professional press releases and ensure that businesses benefit from their services. Press release writing is just a part of the number of services offered by MBA&Co. consultants and they also provide information on ongoing projects for freelance MBA consultants on the website.
