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FMCG Consultants

Fast Moving Consumer Goods refers to items that are used up quickly and thus need to be purchased regularly, such as food, cleaning supplies, and other household items. For producers, this category features low margins and strong competition based on price, although achieving brand loyalty is also possible. Some of the top companies in FMCG are Procter and Gamble, Nestle, Pepsico and Unilever. These and the other large players are present in most markets, but the industry is fragmented, with smaller companies also competing fiercely.
Some of the challenges specific to the FMCG industry are optimizing manufacturing and supply chains to predicted demand, managing relationships with distributors, and establishing strong brands in a crowded market. With a myriad of products and markets, companies often rely on consultants to provide specific expertise on a given challenge. For instance, companies may need to focus on inventory planning to prevent losses through excess stock, or supply chain optimization to meet the demands of consumers and distributors. Another challenge for large FMCG companies is simply tracking performance, since their operations tend to be large and complex with many products, manufacturers, and distributors. More recently, FMCGs are also entering the digital space, either by creating an internet presence for their brands or launching ecommerce web sites to sell products directly.
FMCG consultants are brought in to resolve these challenges with knowledge, experience, and a fresh perspective. Usually, this type of consultant will have worked for an FMCG firm in an operational or strategy role. They may also have some experience with a management consulting firm, and have picked up analytical tools and presentation skills to bring to client engagements. Consultants may also have related experience in a different industry, in areas such as supply chain management, packaging, distribution, or manufacturing. Innovation is also extremely important to FMCG firms, since they must frequently launch new products to stay competitive in the marketplace. Thus, consultants with backgrounds in R & D as well as market research are also in demand.
In recent years, FMCG companies are also seeking expertise in eCommerce and digital marketing, as they launch brand web sites or start selling their products directly online. Social media marketing is the newest frontier of digital marketing, as brands increasingly seek to establish not just an internet presence but also engage customers to collect feedback and drive loyalty. Since it can take some time to build out in-house expertise, consultants are often brought in to help develop the digital strategy. In addition to experience in digital, these consultants must possess an understanding of the FMCG industry to ensure the strategy fits the company's objectives and the metrics and KPIs align with company goals.
MBA and Company's network of consultants includes professionals from various functions within FMCG, as well as MBAs with experience in specific related areas. Some of the projects our consultants have undertaken include innovation and product design, digital strategy, procurement, and distribution, as well as many more. Our projects have covered industry sectors including food and beverage, pet products, household products and more. We are adding new projects and new consultants every day, so whether you are an FMCG consultant or in need of one, sign up today and let us assist you.